Many nonprofits center their giving campaigns around holidays, special community events or seasonal themes, such as spring flings and “snowballing” (the act of collecting small amounts of money from many people to create one large donation). But nonprofits pay bills throughout the year and assist causes and clients every day; the fundraisers scheduled only at certain times of the year and built on the same ideas every time won’t keep the interest of your longtime donors or attract new ones.
Three things to know for a successful fundraising campaign:
Narrow the focus of the event
You want to help as many people as possible, quickly and with a lot of money. But donors want to see their money at work with specific results. Define your fundraising campaign in 50 words, then narrow it down again. Set firm goals: the amount of money to raise, the fundraising time frame, the target audience and the assistance your nonprofit provides at the end of this campaign. Treat the fundraiser as a business venture, with the end result of turning a “profit” that benefits your charity’s clients.
Food gets donors’ attention every time
Donors love recognition and thanks for their efforts; goody bags filled with everyday useful items like hats, pens, notepads, water bottles and lip balms show your appreciation and provide advertising space for local merchants. But donors really love food. Start your next fundraiser with a “launch lunch.” Ask local merchants to provide a simple buffet meal (and advertise their business on cups, napkins, tablecloths and banners) and tell this hungry and captive audience about your fundraising campaign. Some eat and leave; many donate in thanks for the “free” lunch.
Use technology to reach out and stay connected
Modern donors are busy people; using mobile apps and short, simple communications keeps them informed and interested. Contribulet’s app does double duty: a donor shops and dines at local stores and restaurants, and a portion of their money goes directly to your organization. Merchants and nonprofits both benefit: the nonprofit spends no critical funds on paperwork, advertising or marketing to donors, and the merchant is now a socially responsible member of the community, contributing to local causes without additional labor costs. Contact Contribuletand learn the simple secrets to a successful fundraiser.